Probable Niche

We've identified the niche as marketing agency.

marketing agency

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as marketing agency.

marketing, digital marketing, digital, agency, social media, media, services, design, web, web design, online, seo, social, online marketing, internet marketing, business, search engine, search, internet, inbound marketing's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 05:57 UTC on January 28, 2011. The source was comprised of 12096 characters, of which 9162 are code, leaving an organic character count of 2934. The total word count on the home page is 464. We filtered out 12 numbers, 141 common words, and 18 words shorter than three characters in length, leaving an impact word count of 268. The size of the lexicon (number of unique words) is only 152. We extracted seventeen top keywords, leaving 11.18% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %
dotdigital 82.98%
netcallidus 41.49%

Top Phrases

KeywordFrequencyFrequency %
marketing agency1412.38%
digital marketing1412.38%
group plc54.42%
dotdigital group 43.53%
search marketing32.65%
email marketing32.65%
netcallidus limited 21.76%
ecommerce solutions21.76%
design agency21.76%
agency services21.76%
winning digital10.88%
website design10.88%
user friendly10.88%
uniquely deep 10.88%
today received10.88%
technology fast10.88%
substantial shareholding 10.88%
substantial growth10.88%
seo agency10.88%
search engine10.88%
relatively new10.88%
registered office10.88%
registered number10.88%
received notification10.88%
rapidly growing10.88%
rank climbs 10.88%
privacy policy10.88%
press releases10.88%
plc announces10.88%
plc acquires10.88%

Domain Name Keywords

We found 4 significant keywords appearing in the domain name
  1. digital
  2. group
  3. dotdigital
  4. dotdigital group


Source Character Count 12096
Code Character Count 9162
Organic Character Count 2934
Filtered Numbers 12
Filtered Words (Common) 141
Filtered Words (Short) 18
Total Word Count 464
Impact Paragraph Count 307
Impact Word Count 268
Impact Lexicon Size 152


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